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What is incremental testing, how does it compare to Big Bang testing, and which methodology should you use? A complete guide with examples.

Amrita Angappa
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Published on: October 25, 2022
Last Updated on: July 17, 2026
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OVERVIEW
Incremental testing is an approach used during the testing phase of integration tests. It uses a number of stubs and drivers to test each module independently. This helps identify any errors or defects in the modules
Following the completion of unit testing, integration testing is performed in order to detect the interfaces and interactions between different modules. As the integration process continues, a variety of methods and technologies are used, one of which is incremental testing. In this approach, developers sum up each module one by one using stubs or drivers.
One clarification before we start, because the term is overloaded. This guide covers incremental testing in software engineering: an integration strategy that adds modules to the system one at a time. If you arrived looking for incrementality testing in digital marketing, which measures the causal lift of an ad campaign against a control group, that is a different discipline with the same name, and it is explained in the disambiguation section below.
As a developer, once you complete unit testing, you will need to perform integration testing. This process verifies how interfaces perform and how different modules interact. When you integrate, developers make use of tons of techniques. One among them is known as the incremental approach.
When you perform incremental integration testing, you can integrate different modules with the help of drivers or stubs to fix the bugs.
Incremental testing is best understood against its opposite. Big Bang testing, also called non-incremental integration, waits until every module is finished, combines them all at once, and tests the assembled system. It is the intuitive approach, and on a small system with a handful of modules it is perfectly reasonable: there is nothing to gain from staging the work, and you skip the stubs entirely.
The trouble starts as the system grows. When you integrate forty modules simultaneously and a test fails, the defect could be in any of them, or in any interface between them. You have no way to narrow it down except by taking the system apart again, which is precisely the work Big Bang integration was supposed to save. Incremental testing avoids this by never letting the search space get large: you add one module, and if something breaks, you already know where to look.
| Aspect | Incremental Testing | Big Bang Testing |
|---|---|---|
| Integration approach | Modules are added progressively, one or a few at a time | All modules are combined at once, then tested as a whole |
| Stubs and drivers | Required, to stand in for modules not yet built | Not needed, since every module must already exist |
| Fault isolation | Straightforward: a failure points at the module you just added | Difficult: a failure could originate anywhere in the system |
| When testing starts | Early, as soon as two modules exist | Late, only once every module is complete |
| Debugging effort | Lower, because the search space stays small | Higher, because the whole system is the search space |
| Overhead | Writing and maintaining stubs and drivers | Almost none upfront |
| Risk | Lower, and defects surface throughout development | Higher, and defects arrive together at the end |
| Best suited to | Large systems, or teams building modules in parallel | Small systems with few modules and simple interfaces |
The trade is overhead against isolation. Big Bang costs you nothing upfront and everything during debugging. Incremental costs you stubs and drivers upfront and gives you a defect you can locate in minutes. On anything beyond a small system, that trade pays for itself the first time a test goes red.
There is a scheduling argument too. Big Bang testing cannot start until the last module is done, which pushes all integration risk to the end of the project, the point at which you have the least time to absorb it. Incremental testing starts as soon as two modules exist, so integration problems surface while there is still budget to fix them.
Search for incremental testing and you will land in two different professions. The term means genuinely different things in software engineering and in digital marketing, and neither field is using it wrongly.
The marketing version works like a controlled experiment. You split the audience into a test group, which sees the campaign, and a control group, a holdout that does not. Both groups are otherwise comparable, so any difference in conversions between them is attributable to the ads rather than to the fact that people who were already going to buy also happened to click. Incremental lift is the gap between the two, expressed as a percentage of the control group's baseline.
The reason the technique exists is that last-click attribution flatters advertising. A customer who was always going to renew clicks a retargeting ad on the way to checkout, and the ad claims the sale. A holdout test reveals what the campaign genuinely added, which is often less than the attribution dashboard reports, and occasionally nothing at all.
Both meanings share one instinct, which is presumably why the word attached to both: isolate one change and measure its specific effect, rather than changing everything at once and guessing which part worked. Beyond that they have nothing in common, and the rest of this guide is about the software definition.
Incremental testing has its own set of advantages when you want to test a variety of elements. This is why you need incremental testing:
Every software testing company would hire their employees after checking if they have the right skills and knowledge in their niche and domain. All these qualified professionals know how different testing types work. Be it reliability testing, penetration testing, installation testing or exploratory testing, the specialist has the capability to perform website testing on a high-end basis.
When a tester has to perform integration testing, he will find incremental testing as a boon. The major reason for this to happen is that both integration testing and incremental testing are the same way. When we perform incremental testing, we verify the system's elements separately. This way, the testing specialist can achieve faster and better results to support the developers.
Do you want to learn more about exploratory testing? Here is a video:
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Before we discuss in detail about incremental testing, we need to know about stubs and drivers. They are nothing but the dummy or pseudo code we use in component testing or integration testing. We use them when one or more than one modules are under development, but you need to test another module.
We use stubs in the top-down test strategy. We can also address them as “called programs.” Through stubs, you can simulate different interfaces between the underdeveloped lower lever module.
On the other hand, we use drivers in the bottom-up testing approach. They are also called “calling programs.” Drivers can simulate the interface between different top-level modules which might not be available or are still under development.
Many of us might have a question needing an answer:
The best thing to note is that developers would have to sit idle until every module is developed. This would also make it challenging to analyze the root cause of the defect. To prevent that from happening, we make use of stubs and drivers.
Let’s take a look at different Incremental Testing methodologies:
As evident from the name, you can perform code-based testing from top to bottom. It happens right from the central module and ends at the sub-module. This method first tests the modules from the top application layer. Generally, we involve the structural flow of the application under testing when we use this approach. We can substitute unavailable or underdeveloped components or modules with stubs. This testing type, where you can integrate and test every module at the layer-side first, is called “breadth-first”.

For top-down Incremental Integration testing approach, these will be the delivered test cases:
And so on other test cases are derived.
The next category would be “depth-first”.
You can derive the following test cases for “depth-first”:
You can similarly derive other test cases.
With top-down methodology, you get to access early architecture defects easily. This can teach you how an application would work in its early stages. Through this, you can easily identify any design defects. You can also test the main control points as early as possible.
Through this method, you can test the significant modules later in the cycle. It’s quite hard to write different test environment conditions. You cannot call a stub a perfect implementation of modules related to each other. It would simulate only the data flow happening between two modules.
Through this approach, you can understand that testing would take place from bottom to top. You can integrate and test the modules from the bottom layer first, and after that, you can sequentially integrate other modules as you keep moving up. You can replace underdeveloped or unavailable modules with drivers.
Here is an example to help you understand better:
Modules of healthy food, fruits, vegetables, citrus fruits, oranges, and lemons are under development. Hence we can substitute them with related Drivers:

For the bottom-up Incremental Integration testing approach, the following test cases will be derived:
We can use this method for applications with a bottom-up design model. You can easily create different test conditions using a bottom-up approach. When you start testing right from the testing hierarchy’s bottom level, it means you can test critical functionality or modules quite early. This way, you can easily identify any errors and bugs. You can also detect any defects in the interface early.
Sandwich testing approach is a hybrid method of both top-down and bottom-up methodologies. We use stubs and drivers to manage underdeveloped or incomplete modules.
Here is an example:

The following test cases can be derived with Sandwich Testing Strategy:
Whenever you carry out a big project with plenty of sub-projects, this method is beneficial. You can also run top-down and bottom-up testing methodologies parallely.
Incremental testing is the right default for most systems, but it is not free, and the costs are worth knowing before you commit to it.
None of this argues for Big Bang. It argues for judgment: use incremental testing where modules can be cleanly separated, keep stubs as thin as they can be, and replace each one with the real module the moment it exists.
The limitation above, more integration steps meaning more test runs, is only painful when a human runs the tests. Automation is what makes incremental testing practical at scale, and modern CI/CD pipelines are built for exactly this shape of work.
The pattern is straightforward. Every time a module is integrated, whether that is a merged pull request or a new build, the pipeline triggers the suite automatically. Nobody decides whether this increment is worth testing, which is the decision that gets skipped under deadline pressure and is precisely the one that should not be.
The obvious objection is time: a regression suite that grows with every module eventually takes longer than the increment it is verifying. That is a parallelisation problem rather than a strategy problem. Running the suite across a cloud grid, for instance with TestMu AI's HyperExecute, keeps the feedback loop short enough that testing on every integration stays realistic rather than aspirational.
It’s not rocket science to perform incremental testing for any well-experienced tester. These pointers can help you out when you perform incremental testing:
It has a simple onboarding process to perform mobile app and web testing using automated testing tools like Selenium, Cypress, Playwright, Puppeteer, Appium, Espresso, etc.
Developers and testers can also harness TestMu AI’s HyperExecute - an end-to-end test orchestration cloud to run automated test suites at a blazing speed of up to 70% more than any other conventional cloud grids.
With incremental testing, you can quickly achieve the results you wish to accomplish from integrated tests. It’s always better to involve the right team to derive the best results. Integration testing, combined with incremental testing, provides developers and testers with the results they always aim for. The best development team, combined with the best test execution platform, can make this happen.
Author
Amrita Angappa is a Community Contributor with 6.5+ years of experience in content creation, specializing in software testing, test automation, AI, Big Data, ML, and analytics. She has authored 100+ technical blogs, with her work featured on platforms like SAP, DZone, Thrive Global, HackerNoon, YourStory, and more. A JOSH Talks speaker and former TestMu AI content lead, Amrita is also the creator of the LinkedIn series #fresherdiaries, which has crossed 10M+ views. On LinkedIn, she is followed by 35,000+ professionals, including QA engineers, software testers, AI innovators, technologists, marketers, and industry leaders.
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