Performance Marketing Specialist

Our Google Ads campaigns have expanded to 70-80 active campaigns, necessitating precise management to achieve strategic and budget goals. You will manage a monthly budget of $20-25K, driving B2B marketing initiatives to elevate TestMu AI's standing in AI-native quality engineering.

• Manage Google Ads campaigns with a minimum monthly budget of $20-25K to align with strategic objectives.
• Drive B2B marketing initiatives across Google Ads, optimizing for brand, competitor, and non-brand campaign types.
• Analyze campaign performance using GA4 and UTM parameters to refine attribution models and improve ROI.
• Collaborate with cross-functional teams to enhance landing pages through Hotjar or similar tools, improving conversion rates.
• Own ad copywriting, leveraging AI to maintain quality and consistency across all campaign communications.

• You have managed Google Ads campaigns with a budget of at least $20-25K/month — we will ask for the campaign scale and outcomes.
• You have experience in B2B marketing — be ready to detail your contributions and outcomes.

• Experience with landing page optimization using tools like Hotjar.
• Knowledge in ad copywriting.
• Understanding of UTM parameters and attribution models.
• Working knowledge of CRM systems, preferably Salesforce.
• Experience with GA4/Google Analytics.
• You have expertise in Google Ads campaign management — we will discuss your strategic approach and results.

As TestMu AI continues its growth trajectory, managing Google Ads campaigns has become increasingly complex, with up to 80 active campaigns. This role ensures strategic alignment and effective budget management in our B2B efforts.

• Approximately 60% of your time will be dedicated to managing and optimizing Google Ads campaigns.
• Roughly 20% of the week involves analyzing campaign data and refining strategies using GA4 and UTM parameters.
• The remaining time is spent collaborating on cross-functional initiatives and ad copy improvements.

• Diagnose: Understand the current campaign structure, objectives, and results by day 45.
• Ship and prove: Optimize and manage campaigns to meet budget objectives by day 90, with demonstrable improvements in performance.

• If you have managed under $20K/month in ad spend, this role will exceed your current scope.
• The pace and change inherent to a mid-flight rebrand might be uncomfortable if you prefer stable environments.
• Our focus on B2B marketing means a B2C-only background may not align well.