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Learn how businesses are embracing continuous testing to improve DevOps efficiency.
David Tzemach
January 11, 2026

The best way for businesses to accelerate the pace, efficiency, and quality of their development pipeline is through DevOps. DevOps has an outstanding track record because it significantly changes how engineering teams work together to develop, test, and produce software. DevOps is broad and inclusive, encompassing not only the use of new frameworks and development practices but also a complete philosophy and way of thinking that motivates various implementations throughout our industry.
From Wikipedia:
The formal definition as you can see focuses on the technical aspects and methodology, but in my opinion, DevOps brings more to the table. It is a completely new culture of innovation, ownership, and continuous learning activities with the main goal of improving the software development life cycle right from definition, and development to release.
It is not a surprise that DevOps has become the standard these days. The benefits it provides are for all to see:
With that being said, keep in mind that DevOps is like Agile. It is NOT a silver bullet, but it can (and should) have a great impact on your organization and customer experience.
The main benefits of Continuous testing
Overall, DevOps is an approach that enables organizations to deliver high-quality software faster and more efficiently, while also fostering a culture of collaboration and continuous improvement.
Continuous testing is essential for businesses to stay one step ahead of their competition, but it also comes with inherent complexities and challenges that are worth mentioning before you dive right in.
For example:
DevOps involves many different parts like tools, infrastructure, coding standards, monitoring, and many more, that depend on one another to function smoothly. But, let’s now concentrate on the element that is most intriguing to us: testing.
Although DevOps has significant benefits, you cannot get them without the right implementation. One example that I see all the time is the neglect of quality to increase speed. Therefore, you must find the correct balance between speed and quality, if you prioritize one thing over the other you will find very soon that the field and customer experience will suffer substantially and may have a great deal of impact on the business reputation. So, before focusing on speed, remember that quality cannot be neglected. Bear in mind that one of the significant core pillars of DevOps is to optimize the test process and activities so it can become more effective.
So, what can we do to increase the scale of quality?
Simply put, the main objective of continuous testing is to build quality into the product from the very beginning of the software development life cycle. Using this method, we push our teams to make culture, mindset and technical adjustments to make sure they can test at all stages of development (Unit testing, integration testing, Security Testing, system testing and acceptance testing) and accelerate the overall development process to achieve better results for their customers.
That being said, there is one problem that is worth mentioning here, what about the developers? How do they react to the new job requirements involved in the adaption of continuous testing? We have seen a significant improvement in the last decade in the “Programmer” mindset that tests are not part of the SDLC and are solely the responsibility of testers. This was an undeniable fact in traditional waterfall SDLC, and we saw how it began to shift in Agile frameworks, making it impossible for developers to not take a decisive part of test ownership . However, DevOps has made significant progress by embracing CI/CD processes and a continuous testing mindset.
From the standpoint of the developer, they must concentrate on coding and avoid spending their time on tasks like debugging and monitoring tests. In DevOps, developers must alter their perspective and accept the fact that testing is a crucial component of their new role. As engineering teams look to deliver software faster (mostly by automating all the manual labour involved in traditional development) the quality of their work still needs to be evaluated.Mistakes can be very costly and can impact the entire CI/CD process and we all know, a poor product delivery to the field, can have a decisive and permanent impact on the business reputation and lead to legal risks.
Continuous testing should be embraced right from the beginning, early in the development stage, to increase the feedback loops that will guarantee that risks are identified, mitigated and monitored. Another point worth mentioned is the “Quality ownership”. So, in traditional SDLC we have testers that took care of it, and in Agile frameworks (Scrum, Kanban etc.) the boundaries started to become vague meaning that developers took more responsibilities on quality. And in DevOps? If you embrace it right, there will no owners at all, as taking care on quality becomes everyone’s responsibility.
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