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Confused whether you should apply Shift Left testing with your Continuous Testing model? Let's find out.

Himanshu Sheth
February 17, 2026
Software Industry is changing at a very rapid pace and ‘Time to Market’ has become more critical than ever before.‘Waterfall Model’ was one of the most prominent software models that were used by organizations, but it had a major drawback – testing was done at every stage of software development due to which highly critical bugs were left un-noticed till the software reached the production stage. Such a scenario could also lead to business losses, in case ‘buggy software’ is shipped to the end-customer, a problem that is present in every traditional ‘develop-first-then-test’ models. This gave rise to more evolving models like ‘Shift-Left testing’ & ‘Continuous Delivery testing’ where testing is considered an integral part of the development function.

By Sathwik Prabhu
In a traditional development model, testing is performed only at the end of the development cycle i.e. Requirement gathering (Planning), Analysis, Design, Development, Testing, and Deployment. There is a cost associated with testing, identifying & categorizing issues, and pushing the development changes into the product. The costs might rise in case the test/verification team comes across an ‘issue of very high severity’ (release blocker issue) at the end of the life-cycle. Such issues could even result to stall the entire release.
With Shift-Left testing, testing is no longer performed in isolation by the test/verification team; but it is performed in sync with the product development. With such an approach, the testing teams are more empowered since they work in close collaboration with other stakeholders of the project i.e. product planning team, project planning team, development team, release team, etc. As testing is tightly coupled with the development process; bugs can be identified & resolved at a much faster pace. Though the development & test team work in sync from the beginning of the project, a transition to DevOps (Developer + Operations) is equally important using the Shift-Right approach. The combined approach (of Shift-Left testing & Shift-Right testing) is termed ‘Continuous Testing’.
As mentioned earlier, Shift-Left testing is more about performing the development & testing job in more synchronization; on the other hand, Continuous Testing synchronizes testing with Development & Ops i.e. DevOps in order to achieve the necessary development & business goals. Continuous testing brings the best practices of Shift Left testing by integrating DevOps as well.
Quality Assurance (QA) team plays a vital role in the process of Continuous Delivery, a process by which new changes are released to the end-customer in a more sustainable manner. Their job in Continuous Delivery is to accelerate the deployment by ensuring that bugs are solved by the development team & changes are pushed to the relevant branch such as production environment or staging environment. Continuous testing ensures that bugs unearthed & fixed at the right time so that a good-quality product is shipped to the end customer.
In simpler terms, Shift-Left testing stresses on the importance of testing at early stages of the SDLC (Software Development Life Cycle) i.e. integration of QA with Dev; Continuous testing adds the factor of DevOps to the overall equation. This valuable addition makes it possible to get issues fixed & ship changes to the end-customer at a faster pace.
Now that we are aware of Shift-Left testing and Continuous testing, let’s have a look at some of the key differences between the two
So we have looked into differences between the shift left testing and continuous testing. But the question that still remains is whether we should consider them as two entirely different testing methodologies? The answer to that would be no! They offer differences, but as we looked at earlier, Continuous testing involves everything from shift-left to shift-right testing. So, it would be wrong to consider them as mutually exclusive. Rather, Shift left testing can be related as a subset of Continuous testing. When incorporated well, Shift left testing with continuous testing could unleash much faster and robust product in the market.
More & more organization functions are transitioning to practices like ‘Continuous Testing’ since the testing process is more severe, extensive and thorough. However, in order to achieve a better ROI, it is crucial to integrate Shift-left testing with Continuous testing. Shift-left testing should serve as the foundation for your continuous test cycles. Also, before your organization functions transition to DevOps i.e. Continuous Integration (CI) & Continuous Deployment (CD), make sure that all the ‘dependent functions’ e.g. marketing, business development, support, documentation, etc. are ready for the change since each ‘building block’ is critical in the process.

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