Accessibility Colors: Your One-Stop Guide for Web Design

What Are Accessibility Colors?

Accessibility colors are crucial for ensuring everyone, including people with visual impairments or color blindness, to easily read and interact with content on a website. These colors contrast enough to make text and icons clear against their background.

So, what makes a color accessible? It’s contrast. People who are colorblind need high contrast to see different colors clearly. The Web Content Accessibility Guidelines set the standards for this, helping developers create web pages that are easy to read and inclusive for everyone.

What Are Accessibility Colors?

According to a report by WebAIM, 95.9% of the top 1 million websites still struggle with accessibility. This staggering number makes us wonder about accessibility colors and their importance.

Following are the reasons why accessibility colors are important:

• Enhanced user experience: Accessibility does not always mean “for people with disabilities”. An accessible website should also give each user a better experience in various conditions.

For example, if a user is viewing a website in a high-ambient-light environment, such as outdoors in direct sunlight, they should be comfortable with viewing the colors and navigating through the website.

• Broader audience: The first reason that comes to everybody’s mind is covering the missing audience of the visually impaired who face extreme challenges in navigating through the website. This number is as high as 2.2 billion worldwide.

An additional effort is required when your website represents a domain that should never be restricted to a specific part of the audience.

• Ethical: Owning a website with accessibility colors is less about gaining an audience and more about web ethics and inclusivity. Once we have published a website, we become part of the web that facilitates inclusivity.

There are no eligibility criteria for opening a website. It is meant for all! Hence, it is only ethical and a matter of responsibility that we consider each individual before designing and developing a website.

• Profitable: While ethics take priority before publishing the website, it is often the monetary motivation that drives the business psychologically and literally. A business requires money to pay engineers, rent systems, purchase technologies, etc.

It is not rocket science to join the dots between the number of people who view the website and the revenue generated. They are directly proportional, and when we make the website color accessible, we know we are increasing one factor by many percentage points.

• Legal: Web accessibility is a legal right in countries like the United States under the Americans with Disabilities Act (ADA). This means if your website is inaccessible, anyone is eligible to sue your business under this law.

Since having a minimum AA grade (explained later) falls under web accessibility criteria, accessibility color also becomes a part of this act.

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Crux of Color Accessibility – Color Contrast

The crux of having color accessibility, i.e., using colors accessible to everyone, is just to take care of one element – the color contrast ratio.

In simple terms, color contrast refers to the difference or comparison between two colors. It is not a singular property but is used collectively when a bigger picture is taken.

For example, the following web page does not have a color contrast:

But as soon as we add a text element to it, here is how the web page looks like:

We can talk about their comparison in terms of a ratio number. This ratio depends on the relative luminance of both colors.

Let’s consider the relative luminance of the brighter color as L1 and the darker color as L2. Then, the contrast ratio can be calculated as:

(L1 + 0.05) / (L2 + 0.05)

If we again take the first image (the black one) to consider its contrast with itself, we need to consider the same color for both variables. Hence, L1 = L2, and the result is 1:1.

Therefore, a contrast ratio value of 1:1 means there is no contrast at all, and a contrast ratio of 21:1 is the maximum one can achieve.

Note: Luminosity is the intensity of emitted light from a surface per unit area in a particular direction.

Does that mean we always aim for a 21:1 contrast ratio? That is not true (in most cases), and therefore, the main goal of a designer and a developer should be to achieve an “acceptable” contrast rather than a “maximum”.

So, how do we know whether the colors we have picked are accessible, i.e., do they contain good contrast? Here, calculating the luminosity is not feasible. Therefore, developers are recommended to use various online resources such as websites in such cases that can quickly calculate the contrast ratio by color name, HSLA value, or RGB values.

Going back to our black background with white text image, the recommended website seigemedia gives the following values:

The contrast ratio value is 21 (21:1), the maximum value one can adopt. The website also provides relative luminance, less important to us in development and testing.

Now that color contrast can be calculated, how do we know our contrast ratio value suits all? This is where accessibility guidelines help in grading colors with color contrast.

Accessibility Colors Guidelines

Like everything else in the web development world, the color contrast guidelines are also determined by WCAG 2.1 documents. In this case, the guidelines divide the contrast ratio into two levels.

• Level AA (Minimum): According to WCAG guidelines, the web page should have minimum accessibility support under level AA. At this level, the text and the images of text (text as part of the image done generally to provide a visual effect) have to be in a contrast ratio of 4.5:1. There are three exceptions here.
• Large texts and images of large-scale text should have a minimum contrast ratio of 3:1.
• Insignificant texts and images of texts have no contrast requirement. These may include those used purely for decoration or those that do not have any UI component.
• Text that is part of a logo may not have any contrast requirement.
• Level AAA (Enhanced): The enhanced level is the highest level of color accessibility one can achieve. It is the recommended method and should be aimed at by the developers each time they pick colors. The AAA level advises to have a contrast ratio of at least 7:1. However, there are three exceptions:
• Large text and images of large text should have a minimum contrast ratio of 4.5:1.
• Insignificant texts and images of texts have no contrast requirement. These may include those used purely for decoration or those that do not have any UI component.
• Text that is part of a logo may not have any contrast requirement.

Developers may face a hard time providing their web page with AAA levels. However, testers ensure the website implies minimum AA levels for better reachability amongst visually impaired audiences.

How to Enhance the Accessibility Color of a Live Website?

A typical scenario in web development is to enhance the already live website and make it more accessible. Since redesign or redevelopment involves much cost and time, color accessibility is generally achieved on the pre-defined template.

The above scenarios considered can be used here as well with the following steps:

• Select a background color: Select the background color of the web page. This can be the existing background color or a new one as well. Using the existing background color is usually recommended, as contrast depends on two elements.

No matter our color, we will still have to adjust other elements accordingly. Secondly, there are a lot of different properties that would have been adjusted purely based on the background color, such as the border color of a div box.

Moving a background color will mean adjusting all those properties again. However, if it comes to setting a new background color altogether, it is preferred to go for the extremes such as black and white (or their shades), as complementary colors are easier to find.

• Generate the list of colors used in elements: Generate a list of colors used in all the elements on the web page.
• Calculate contrast ratio: Calculate the contrast ratio for each color based on the background color.
• Generate a list of complementary colors: Generate a list of complementary colors by using online tools or studying the color wheel.
• Fill the elements with colors from the color wheel: Leave the existing elements with a healthy contrast ratio. The rest of the elements need to be filled with the colors picked from the color wheel. Ensure they look aesthetically good, and the designers should refine them using shades of these colors.
• Republish the website: Republish the color-accessible website once the colors are selected and applied. This way, you can broaden your audience by including the visually impaired audience.

Tools to Use for Accessibility Testing of Colors

The following tools will help developers and testers verify the color contrast of the website and whether or not it complies with WCAG guidelines.

• TestMu AI Accessibility DevTools: Powered by axe DevTools, Accessibility DevTools Chrome Extension by TestMu AI helps ensure website accessibility by enabling users to test, manage, and report accessibility issues.

2M+ Devs and QAs Rely on TestMu AI for Web & App Testing Across 3000 Real Devices

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It offers features like full-page, partial-page, multi-page, and workflow scans to identify and resolve common accessibility errors, ensuring websites meet accessibility standards. This extension provides an accessible dashboard for monitoring and classifying issues, facilitating swift issue discovery and resolution to enhance user experience and compliance.

Other than Accessibility DevTools, TestMu AI platform also lets you automate accessibility checks for websites and web apps with automated testing frameworks like Selenium, Playwright, and Cypress. With the TestMu AI Accessibility Automation, you can easily customize your tests—pick WCAG versions, decide how issues are reported, and use tags to focus on specific areas you want to test.

To get started, head over to the guide on Accessibility Automation.

Speaking of accessibility testing, the TestMu AI Accessibility Testing Suite was launched on Product Hunt in April 2025 and recognized as Product of the Day, securing the top spot, highlighting the growing industry demand for comprehensive accessibility solutions.

• Adobe Color Contrast Checker: The Adobe Color Contrast Checker is a tool that only provides information on contrast ratios. This tool ships with an advanced recommendation system to recommend the best colors that comply with WCAG. Adobe Color Contrast Checker takes input as colors or a screenshot of the webpage to analyze the colors by itself.

The user can then select the color from the list and get the contrast ratio, current, and recommended colors with a shade slider that eliminates the additional step of refining a particular shade.

• WAVE: Web Accessibility Evaluation Tool or WAVE is a tool that takes a website URL as an input and produces accessibility errors in different areas. One of the areas is contrast errors, which concerns color accessibility on the page.

It also comes as an extension for Chrome, Firefox, and Edge browsers. Once integrated, the tool can work on the current URL instead of putting down the URL address each time a run is required.

• Stark: Stark is an enterprise-level accessibility checker used by many big firms including ones falling in the Fortune 100 list. The reason for this high adoption is simple. Stark can connect to many tools that developers and designers use, giving accessibility insights at a very early stage without publishing the website.

These tools include Figma, GitHub, Sketch, and the published website. Stark can take the code from tools like GitHub or designs from tools like Figma and provide real-time reports to the team with accessibility issues.

• Accessi: Accessi scans the website and points out web accessibility errors. It is efficient in scanning the complete code of the website and categorizing the issues into three categories depending on their severity.

The tool also provides an option to download PDFs and suggest the best ways to eliminate the issues from the web application.

Best Practices to Follow for Accessibility Colors

Finally, before concluding this guide, let’s skim through the best practices to incorporate in making the website color accessible.

• Follow WCAG guidelines: WCAG guidelines are the reference point to know whether the contrast ratio we are using is accessible (and how much through the grading system). Their values are based on extensive research and experiments. Therefore, we as developers should always stick to it and implement colors strictly within those boundaries, even without any marginal deviation.
• Use accessibility testing tools: Online accessibility tools or extensions can integrate into the actual flow of a website today and provide accessibility insights according to the WCAG.

They can point out the issues and suggest remedies for them for quick implementation. Such tools should always be a part of your accessibility testing, along with the knowledge of complementary colors so that you can make fast and long-lasting decisions.

• Ensure the text works with colors: It is important never to ignore the text color, especially when it is on an image. Moreover, it is also important to verify whether or not the text is readable with the new color scheme. Texts are as crucial as any other graphical element when it comes to the color accessibility of a web page.
• Graphic color is as important: A lot of web pages will contain graphical elements such as a product image or an object, etc. These elements are often isolated from others and may be overlooked by the developers.

It is important to consider the elements’ colors for color accessibility on the page. They are often the main subject of the page or something that defines the business and its objectives. All audiences must be comfortable viewing these elements along with other colored elements.

• Use white and dark when required: Sometimes, there may be cases where two elements have a lower contrast ratio, and we are left with no choice but to use just those colors. In such cases, try to separate the elements and fill the space with white or dark colors depending on the colors of the elements. It will enhance the contrast ratio without changing any new colors.
• Select contrast: When users select a text on the web page, a highlighted color appears on the text. A lot of the websites customize it to give a good experience. However, they often need to check for color contrast in the background, text and highlighted color.

If the contrast is too low, the users will face difficulty reading the text, as in the above image. The above color can be lightened since the text is dark.

• Documentation: Finally, it is always a good practice to document everything for reference in the future and with new members. This includes the color shades used along with the contrast ratio achieved with them.

These best practices ensure that the team is not only doing things right but also doing them in the most efficient way possible. It saves time in maintenance, especially post-production, and minimizes the costs spent on the projects.

Conclusion

Accessibility colors are based on the contrast ratio between two colors, ensuring that their combination, as viewed by the user, does not make the web experience uncomfortable. For this, a contrast ratio of a minimum of 4.5:1 is advised.

However, achieving this number requires specific strategies and knowledge of a few concepts related to color design. This blog digs deep into all those areas, making sure all the ingredients are present and explored to help developers and testers create an accessible website that is inclusive and does not bias anyone.

Conclusion