AnnounceKit: Our Secret To Successful Product Announcements

Challenge #1: The Spotlight Issue

When we started writing product updates about our every addition, we observed a dip in terms of visits/views over our product update articles. We learned that jotting down every new feature might not help us gain tractions towards a new feature. On the contrary, it could dim the spotlight over a significant feature.

Challenge #2: The Spam Alert

Sending emails every week around new updates was damaging our relationship with our subscribers. Our campaign’s open rate was declining, and we even received a few complaints from our customers who ended up unsubscribing from our mailing list.

We didn’t want to clutter our customer’s email inboxes. We were looking for a subtle way of informing our customers about LambaTest updates. We realized it was about time we introduced a proper change log in our product and have in-app notifications instead to notify customers about our recent add-ons.

We started looking for product announcements tools that could help us achieve what we wanted. We explored tools which were renowned for product announcements in the tech industry. Some tools did the job but offered a vanilla experience with no option to incorporate any rich media such as Images, GIF etc. in the announcements. Some tools were offering the exact features we wanted but seemed overpriced. As a startup, you would always want a tool that’s worth your money.

What were the features we were looking for?

• Easy Widget Integration – We wanted a tool that could easily be integrated with our website and our web-application.
• Support for Images, GIF – Images and GIFs are crucial to showcase the use case for a new feature announcement.
• Ability to segment audiences – We wanted to segregate our audience so we could display the right feature announcements to interested audiences.
• Post scheduling – We wanted to notify our worldwide audience based on their timezone.
• Custom tags categorization – Offering various testing, i.e., live-interactive testing, Test automation, Responsive testing, etc., we wanted to have the updates classified based on custom tags.
• It has to be a Whitelabel software.
• Affordable pricing always helps.

This was when AnnounceKit grabbed our attention over the Product Hunt community and we found it reasonably impressive.

Launched in December 2019, AnnounceKit solved all the challenges businesses were facing with the existing solutions.

AnnounceKit offers an intuitive platform with neat UI and flexible experience for product announcements with audience segmentation and tag customization. Plus, it supports images and GIFs into product update announcements. 😀

AnnounceKit has all the features we needed at a super affordable price and that’s why we picked it as our new feature announcement tool. Doing so has helped us in getting more engagements on our product updates announcements and gratitude from our customers.