Reduce Customer Churn & Drive Engagement With Intuitive Mobile UX

Visual Appeal akin to WYSIWYG

What you see is what sells. 😄 A visually appealing UI helps lower bounce rate, drives better engagement, and increases your website’s stickiness quotient. It goes without saying that selling something that doesn’t look appealing will be an arduous task.

Here are the elements that help in creating an eye-catching visual experience for the mobile web.

Responsive Web Design

The way your website is rendered on a desktop device is entirely different from how it appears on a mobile device (Check how to test on mobile devices?). The screen size, resolution, viewports, and operating systems might lead to a UI anomaly.

The one-size-fits-all approach is not applicable, as the nuances of engagement, context, and intention vary from one device to another.

It is essential to have a responsive web design to make the mobile experience worthwhile for your mobile users.

Less Is More

A study from Microsoft indicated that online businesses have around 8 seconds (no longer than a goldfish can concentrate on something) to retain their user’s attention. This was way back in 2015!

Imagine if Microsoft were to reconduct the study today, it wouldn’t be surprising to find a shorter time span for user’s attention. So you have an extremely narrow window to convey a lot about your product. The best way to do so is to embrace minimalism in design & content — and relay the things that matter the most.

Inclusion of too many elements on the web page can lead to cognitive overload, which can be a damper to the user experience. The idea is to embrace minimalism for delivering a delightful experience to the audience. Using white spaces removes unnecessary complications and unnecessary hurdles in the user journey.

The catch about whitespaces is they need not be white in color. The design team can experiment with different color palettes, grid layouts, and typography to make the design more catchy without sacrificing the core principles of minimalism in mobile UX design.

Here is how Nike is bossing it!

Hat Tip – To clear out the clutter, take the Squint Test. If you squint your eyes while looking at your site, the most important things should stand out first, and the least important things should stand out last.

Go Easy With The Navigation

Steve Jobs

Your users are looking out for a potential solution on your website; it is for you to ensure that they get the answers as quickly as possible — and the website’s navigation plays a crucial role in shortening the route to their destination.

An intuitive mobile UX makes use of a hamburger menu and relatable home icons. Intuitiveness simplifies the user journey, thereby enabling them to perform subsequent actions in the shortest possible time.

Placement of elements like the navigation bar, search bar, hamburger menus, etc., lays the foundation of the user journey. Focus on breezy onboarding and ease of navigation so that the user finds the relevant information in the least possible clicks!

Let us take a look at how Intercom does it.

Deliver A Cross Browser Compatible Mobile Experience!

Even though your website renders seamless across various mobile resolutions, screen sizes, operating systems, it doesn’t guarantee its browser compatibility!

You can leverage TestMu AI to validate your website across 3000+ desktop and mobile browsers on cloud, for live and automated browser testing.

Who’s Up For Some Bonus Tips?

Prim up your mobile website’s UX, but why stop there? Here are some bonus tips for a head-to-toe inspiration to help you maximize retention from mobile-first customers.

Personalization Goes a Long Way

Personalization can be considered as the cornerstone of providing an awesome customer experience. As per Gartner, though personalization holds greater relevance when it comes to B2C businesses, personalization in B2B businesses is also gaining pace.

B2B businesses can close deals faster by connecting with users at different stages of the buyer journey, predicting their actions and delivering them ultra-relevant offers.

Hyper-personalization can help you build brand loyalty, decrease customer churn and increase the LTV(Lifetime Value).

Also Read: Mobile UI Testing Tutorial: A Comprehensive Guide With Best Practices

Accelerate User Engagement with PWAs

App-only strategy has been a debatable topic since the time it was implemented by a few online enterprises. It wouldn’t be fair to assume that a mobile app is the only way you could serve your customers.

A significant chunk of your customers might be browsing your website on a mobile browser, you are sure to lose this traffic by going the ‘app-only route’. It is no brainer that Mobile app-only approach is causing 10% loss in sales and your business can go downhill by deploying this strategy.

Instead, it’s better to build a mobile-optimized website or better yet – a Progressive Web App (PWA).

Progressive Web Apps are all set to lead the app-less revolution.

As per Applify:

• Ride-hailing giant Uber reaped immense benefits from PWA as its PWA could load in 3 seconds flat on 2G connectivity.
• Online dating giant Tinder created a PWA that was 90 percent smaller in size than its native equivalent. This resulted in a decrease in the load time from 11.91 seconds to 4.69 seconds. Increased user-engagement was a given with Tinder’s PWA strategy!

With PWA, OTA Trivago’s click-out rate increased by 97%, along with a rise in user engagement by 150 percent.

Long story short, if you wish to increase user engagement and decrease user churn, PWA is the way to go!