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Digital Transformation is the most popular buzzword that ranks within the top ten. Read this blog to emphasize the role of automation in helping fast-paced businesses achieve digital transformation.

TestMu AI
January 11, 2026
You’ve probably seen and heard people gushing about the digital transition by this point. It is the most popular buzzword that ranks within the top ten. Another competitor for first place is automation. But why is there a difference if both focus on increasing business operations’ efficiency?
In this session of the Testμ Conference, Arunava Paul, Head of Innovation and COE, Qualizeal, teamed up with Somesh Ojha, Director of Sales, TestMu AI, to emphasize the role of automation in helping fast-paced businesses achieve digital transformation.
In the field of Software Quality Engineering and Assurance, Arunava has 18 years of experience. He has a wealth of expertise managing test automation portfolios for major banks, working on prestigious BFS engagements across international borders, and managing Testing Services and Automation Centers of Excellence.
His experience with automation spans many areas, including service virtualization, testing Microservices APIs, classic GUI automation, and mobile test automation. Additionally, he assists with consultation, gap analyses, due diligence, framework implementation, proposal presentations, automation evaluations, and transformation projects.
He started the talk by highlighting the agenda of the meeting:
Agenda:
Accelerating business velocity has become the new theme in the world of digital transformation and has resulted in a higher degree of automation awareness across the IT life cycle. The industry is striving toward accelerating the release life cycle through various automation initiatives and workforce transformation. The research says enterprises want to achieve 60 percent automation to address consumer needs. In this session, Arunava Paul discussed how we look into the new-age automation, tools, and key best practices.
Digital transformation is a technology-driven process of radically changing a business to bring value to its customers and pave its way toward growth.
Digital transformation is different for every organization, and it can be hard to pinpoint a definition that applies to all. In general, digital technology integration into all areas of business results in fundamental changes to how businesses operate and deliver value to customers. It also needs a culture change that requires the organization to understand and adopt a path of challenging the status quo, innovate more, and get faster feedback for better improvement.
Arunava dives in further and explains the elements. Although Digital Transformation is different for every organization – Common Elements of Digital Transformation are:
Banking Sector:
The banking sector is the rising demand for Artificial Intelligence (AI), Blockchain, and the Internet of Things (IoT), modernizing the banking industry.
Insurance Sector:
Telecom Sector:
Healthcare Sector:
Automotive Sector:
He claims, “Automation is a key to accelerate business velocity and to make Digital Transformation successful.” He says the snapshot below is the complete view of today’s talk.

52% of all Internet traffic now comes from mobile, with desktop usage steadily declining. It’s projected that by 2025. 92% of internet use will be mobile-based. Mobile apps are no longer the answer. 61% of consumers will not download an app to communicate with a business. Responsive websites powered with AI, Data analytics, and chatbots are gaining pace.

What role does culture play in digital transformation? Organizations need to follow a mindset transformation and support continuous innovation and R&D. Embracing this shift requires everyone in the company to rethink and adopt a culture of “Let’s build and create new capabilities that didn’t exist before.”

To bring Operation agility, process automation is the key to Digital Transformation. Automating day-to-day workflows lies at the heart of successful digital transformation. Without workflow automation, organizations are still dealing with manual processes, in case the threat of being disrupted and becoming irrelevant is real.

Workforce transformation is an important aspect of Digital Transformation and can help organizations accelerate transformation with rightly skilled teams. Workforce transformation refers to realigning a company’s employee base to ensure that its skills match its strategic needs.

He further explains the New age of automation. You can have automation without digital transformation, but not the other way around. A principal cloud evangelist, Leon Godwin, says, “Digital transformation improves processes, while automation adds speed and reduces costs.” Ultimately digital transformation delivers more business value when combined with process efficiency, enabled by automation.

It is an AI-native text orchestration and execution platform that lets you perform manual and automated tests at scale across 5000+ real devices, browsers and OS combinations.
This platform offers features like parallel execution, real-time debugging, and CI/CD integrations; TestMu AI accelerates automation efforts while ensuring quality across environments.
Cost of Quality is a method for calculating the costs companies incur, ensuring that products meet quality standards and the cost of producing goods that fail to meet quality standards.

Cost of Quality = Prevention cost + Appraisal cost + Internal failure + External Failure costs
For example, if a defect or issue is found in the requirement specifications during the requirements gathering and analysis phase, it is cheaper to fix it than if found in the later stages of SDLC.

Where can digital transformation make an impact? He explains the statistics below:
What is the best way to scope, scale, and lead the digital transformation that can deliver financial results?
Below is the Gartner IT Roadmap for Digital Transformation – based on unbiased research and interactions with thousands of organizations that have successfully implemented digital business transformation initiatives.
It was indeed an insightful session with Arunava. The session ended with a few questions asked by the attendees to Arunava. Here is the Q&A:
So there, we can think about codeless test automation, that can be plugged in to get a quick answer or a quick check about the application. Highly skilled automation engineers are probably the codeless automation engineers that can help in the future. Definitely, codeless automation will gain space, and it will be more beneficial to everyone.
After the successful Testμ Conference 2022, where thousands of testers, QA professionals, and developers worldwide joined together to discuss on future of testing.
Join the testing revolution at TestMu AI Testμ Conference 2023. Register now!” – The testing revolution is happening, and you don’t want to be left behind. Join us at TestMu AI Testμ Conference 2023 and learn how to stay ahead of the curve. Register now and be a part of the revolution.

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